Tag archives: advertising

Chinese platforms are surging into the lead of global advertising networks, as recent shakeups in the mobile ecosystem and the COVID-19 pandemic changed the industry significantly, according to a new report. Per this year"s AppsFlyer's Performance Index, Mintegral, a Chinese leading mobile advertising platform, received top position for a number of regional gaming categories. In the global Android growth index, Chinese platforms such as Bigo, Xiaomi and Vivo have grown rapidly, occupying three seats in the top four. "As smartphone manufacturers like Xiaomi and Vivo beef up their overseas efforts, their advertising investments also rose rapidly. These Chinese platforms have