Tag archives: adidas

China"s growing market for sports and fitness is opening a new vista for global sportswear market leader Adidas, as more and more consumers demand tech-driven and carbon-neutral products, according to its senior official.  "China's influence on the global economy is undeniable, especially in fast-moving areas such as technology and innovation. For this reason, the country is one of Adidas' most important global markets," said Jason Thomas, managing director of Adidas Greater China, on the sidelines of the fourth China International Import Expo that ended earlier this month in Shanghai. For instance, China has a unique digital ecosystem while consumers here