Progress made in developed and emerging markets Chinese brands, including gaming companies, smartphone makers and short video apps, are continuing to expand their overseas business despite fallout from the COVID-19 pandemic, and international awareness of those brands is seeing a sustained rise, experts said. Chinese brands are generally stronger in developed markets, but some categories－including transportation apps, cars and e-commerce－are doing particularly well in emerging markets, according to a report issued by Google and Kantar Group, a data analytics and brand consulting company. The report, the Top 50 Kantar BrandZ Chinese Global Brand Builders 2021, said the top 10 Chinese