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Tag archives: 52Toys

Chinese collectible toy retailer 52Toys concluded its series C financing of $62.8 million, a notable move to support the company in investing more in innovation and store expansion in the coming years, its top executive said. Generation Z, a typical consumer group consisting of youngsters born from 1995 to 2009, are relatively well-off, more likely to pay more for emotional preference and active on social networks. The demands to shift basic functional material needs to deeper spiritual satisfaction are growing stronger, said Chen Wei, CEO of 52Toys. Chen said loneliness, pushed by fast urbanization and other factors, has been soaring